Pros and Cons of Gender Quotas Essay

There has been a considerable improvement of female representation in many areas of life in the past century: in â€Å"2012, women took home more than a third of the medals† awarded at the London Olympics, but more importantly, â€Å"the percentage of women on the boards of the 100 largest companies has risen over the past year to a record of 15. 6%. And in the last six months, 35% of new board appointments to FTSE 250 companies have been women† (Braund). Many countries, led by Norway, have promoted female representation by implementing gender quotas for corporate boards and they do so because gender quotas increase diversity in the workplace and with increased diversity comes many derivative benefits. Increased diversity by itself is a tremendous benefit; â€Å"it is in conformity with the notions of equality and representation† (Bilkisu). By increasing diversity on corporate boards, we can â€Å"give speedy increase in women’s representation [and] guarantee ‘equality of results’ for women and men aspirants† and, in doing so, support the concepts of freedom and liberty that this country was found upon (Bilkisu). Furthermore, not only do gender quotas promote democracy through increased diversity, they also help to defeat the tendencies of groups composed of similar individuals. Corporate boards with members that â€Å"have similar backgrounds and have been through similar socialization are more likely than not to share views and presumptions and [are] less likely to engage in vigorous discussion and to challenge management† (Gratton). Sharing views and presumptions and the reluctance to debate amongst one another results in groupthink, in which group members try to minimize conflict by reaching consensus and therefore create an atmosphere of decreased creativity, uniqueness, and independent thinking. This scenario often exists in all male or majority male corporate boards because â€Å"they tend towards ‘the risky shift’ which results in them colluding with each other [and] also lack the diverse networks that are so crucial to effective information search and decision making† (Gratton). Diversity promoted by gender quotas â€Å"can provide a wider range of opinion, experience and networking but also can help prevent groupthink that can hinder innovation† (Dong-youb). By introducing more women, businesses can reate an environment that stifles groupthink tendencies and allows for a larger variety of ideas and opinions to be shared. Introducing more women to corporate boards through gender quotas can help the business â€Å"better understand the needs of diverse customers and workers† and with the increasing globalization of the world’s economy, the customer base and work force for businesses are in fact becoming more diverse (Dong-youb). A better understanding of this increasingly diverse group of people allows the business to service their markets properly and enjoy continued profitability. Additionally, â€Å"women appear to be gradually taking control of the economy†¦ women control about 70 percent of household spending† and with women making more of the economic decisions, the need for more women on corporate boards becomes even more glaringly apparent (Bart). Especially â€Å"in the consumer sector [where] the products and services†¦ are mainly bought by women,† it is obvious that appointing more women to corporate boards would support the increasing number of female consumers by promoting their interests in business decisions (Gratton). Companies that choose to ignore this shift in society would be wasting the ample amount of talent that exists already, as well as passing up the â€Å"estimated economic benefits and boost to productivity of increasing female participation in the workforce†¦ at 11 percent of gross domestic product† (Coonan). â€Å"Diversity at the board-level also provides role models at the top of the corporate ladder that encourage aspiring younger employees with non-traditional qualifications or backgrounds† (Dong-youb). There have been an increasing number of women enrolling in higher education in proportion to men and an increase in the number of women on corporate boards would provide those young aspiring women with a role model. However, despite all the benefits that implementing gender quotas could have, there has not been as much change on the makeup of corporate boards as would be expected and there is a group of people that â€Å"are becoming frustrated by a lack of progress in this area and simply want quotas†¦ as a catalyst to disrupt the inertia and stimulate affirmative action† (Jury). Cons of Gender Quotas  While there are many people who see the benefits of gender quotas on corporate boards and strongly support the implementation of such, there are also people who view a gender quota as â€Å"wrong in principle, has difficulties in practice, is tokenistic and is counterproductive to the end goal† (Jury). Much of the view that gender quotas are not the solution to the lack of diversity on corporate boards can be contributed to the belief that â€Å"the fundamental criteria for a board appointment must be talent and appropriateness† and this belief is shared by both businesses and the women that businesses employ (Gratton). Everyone prefers to be chosen for certain positions based on merit as opposed to being picked for other reasons, since being chosen based on merit acknowledges strengths and dismisses any accusations of preferential treatment, especially when selection processes are transparent. Women facing minority representation on corporate boards are especially adamant that they â€Å"don’t want to go on a board as a token gesture[, they] want to be there because it’s meritorious† (McFarland). Women, just like men, want to be recognized for their skills and achievements and not their appearance or gender; â€Å"no woman wants to be a token female[,] yet the recent call for quotas of women in the boardroom runs the risk of achieving exactly that† (Mantzarapis). Implementing a gender quota for corporate boards can affect the dynamics of the workplace negatively by promoting the perception that women are only being appointed onto boards due to gender and not ability. These assumptions and questions concerning the reasons behind the promotion of women all contribute to â€Å"undermin[ing] her ability from the start and may make it more difficult for her to prove herself† (Mantzarapis). Even if the company openly claims that its decisions are based only on merit and not gender, the existence of gender quotas alone causes questions to be asked about the reasons behind a promotion or appointment no matter what the real reasons are. Since a quota system based on gender would undermine the merits of those females who would be appointed to corporate boards, those against gender quotas believe â€Å"it would be an insult to women and a great disservice to companies if women are appointed to fill quotas†¦ as standards will inevitably be compromised when an arbitrary numerical target is set against an unrealistic timeline† (Khoo).

How Did Manifest Destiny Manifest Itself?

How did Manifest Destiny manifest itself? Manifest Destiny manifested itself in several ways during the period 1840-1896. Almost every major crisis or notable event was somehow related to manifest destiny. To understand the meaning of Manifest Destiny, we need to go back to its origins. The term Manifest Destiny was first used by John O? Sullivan in July-August 1845, in the Democratic review; â€Å"our manifest destiny to overspread the continent allotted by Providence for the free development of our yearly multiplying millions† O? Sullivan said this while asking Congress for the annexation of Texas.The annexation followed quickly after but O? Sullivan? s use of sentence was barely noticed. Later in 1845, O? Sullivan reused the phrase but this time it created an extremely influential political idea. The general idea of Sullivan? s phrase was that God gave the United States of America territory so that the American people could travel westwards and settle on land that was right fully theirs. We can notice that Manifest Destiny is a racial doctrine and it put forward the white supremacy. Some people say, that the idea served as a justification for the expropriation of Native American lands.This theory cost the death of many Whites, Blacks and Native Americans. O? Sullivan created the perfect excuse for politicians like Polk, to push forward their plans of expansion in the West. James Polk was the 11th President of the United States and was in charge during both of the annexation of Texas and the Mexican War. He is one of the only presidents that competed his agenda while he was in his office. He was the last president before the outbreak of the Civil War. He is mostly remembered for his foreign policy success. The only reason Polk was not criticized a lot about the war was that he put forward Manifest Destiny.He stated that he was fighting for the Americans so that they could move westwards into new land. While the Mexican war was going on, Polk managed to increase the size of Texas, gain new territories of California, Nevada and Utah. This war of two years resulted in the treaty of Guadeloupe. According to different Sources, the treaty of Guadeloupe gave the USA an area of land from 900,000 square miles. Because of all this new and unpopulated land, the American government was keen on populating these areas to get for example more export availabilities. This caused a lot of Americans to move west because it was a new opportunity for them.From 1940 to 1962, four new laws were put through which encouraged people to move westwards. The Religion of the Church of Jesus Christ of Latter Day Saints, more commonly known as the Mormons was another cause why the western borders were shaped by Manifest Destiny. The Mormons claimed that people from Jerusalem were helped by god to get to the western hemisphere 600 years before Jesus Christ was born. According to Smith, the western land was rightfully the property of the Mormons and therefore rese mbles with the doctrine of Manifest Destiny. Smith died before being able to bring his people west.The LDS were persecuted so much because of their beliefs in Ohio and Illinois, that when Brigham Young took over, he started going westwards. The plan was to escape was to create a religious state in Utah. On the way to the West, they were attacked by both Native Americans and other Whites (mostly Mormons). When they arrived, Young founded Salt Lake City and became governor of Utah. It was in Utah, where the Mormons fought bitterly against other religious movements because of their previous hounding. The Oregon Boundary Dispute was another incident that was the cause of manifest destiny.It had been a problem since 1818 when the USA and Britain claimed that the Oregon territory was their own. To avoid war, the two countries occupied the territory and waited for a permanent solution instead. In 1844, there was another presidential election and Polk was a candidate. He promised them that he would fight for the boundary to be put at 54 40-north latitude. At the same time, war tensions were at an all time height because both countries wanted land and were ready to fight for it so therefore the Treaty of Washington was signed. It gave the USA and Britain, equal amounts of new land.Westward travel was made easier because railroads were built around America. It was the country with the most developed railroads and they were built quickly around the country. In the end, America had over 30,000 miles of railroads. Following the railroads, a Transcontinental Railroad was built between 1863 and 1869. Americans didn? t want to cross salt flats and deserts so they wanted to be able to assert their right of manifest destiny. The railroads meant that Americans could now go around America until the Rockies in the far west. Before people didn? go into the west but the railroads made it easy to get there and people found resources in the ground which gave them money and the opportu nity of a new way of living. A lot of people from the east who fought in the Civil War moved to the west because they saw a new opportunity of prosperity. This also helped the transcontinental railroad. Like a lot of other events, which were related to manifest destiny, minorities were abused. It was the Irish and the Chinese, which spent the most time on the railroads but in the end, it was the whites, which benefited the most from the economical growth.Behind this national triumph, the Native Americans and the Chinese immigrants were completely socially excluded. Another aspect of manifest destiny is the American reaction when gold was discovered in California. It was found at the Sutter? s mill by James Marshall in 1848. The gold rush lasted from 1848 to 1855 and it was a huge boom for California. Manifest Destiny developed in a completely different idea during that period. The WASP? s were actively looking for gold and they tried to prevent the minorities from finding any expens ive resources. The Whites also benefited from the treaty of Govt.While the whites found minerals, the water of the Native Americans was poisoned and not clean so therefore they suffered from disease and sometimes-even death. Native Americans also died of smallpox and other rear diseases At the start of Manifest Destiny, less then 20,000 people lived in California. By 1855, there were over 300,000 gold seekers. Because of this massive increase, anti-foreigner laws were passed. Racist ideas were passed on in generations and the tax for immigrants got increased so that they would move out of America. Manifest Destiny was again used as an excuse for white supremacy.Sometimes, the government just took land and said that God told them to. After a few years, California became its own state when all the Native Americans were gone. People, which were pro- slavery, argued that manifest destiny allowed them to bring their slaves into the new land. In their point of view, they helped the slaves because they gave them food and a few supplies but in fact the slaves were treated badly and it wasn? t right to do it. Before the Mexican war, there had been 15 pro-slavery states and 15 anti-slavery states. In 1850, the Missouri Compromise took place. The compromise included: The admission of California as a free state * The Texas dept. would be taken to the federal government * A better Fugitive Slave Act (FSA) * The continuation of slavery but the abolition of slavery in Washington DC In the Kansas-Nebraska problem, manifest destiny manifested itself in several ways. Because Kansas was on the border between the South and the North, there was a big problem for the government whether to allow slavery or not. There was a public outcry when Douglas, who was the runner up for the presidency as a democrat, repealed the 1820 Missouri Compromise.Obviously, the north didn? t want any more slave states. To oppose the idea of Kansas, the northerners shipped people to Kansas while the sout h send people over the border into the state. Eventually a fight broke up and there were murders. In the end, unfortunately for Douglas, the problem he had caused was the end of Manifest Destiny. So instead of getting stronger and unifying the democrats, Douglas had split the party into two. When the conflict came to an end, when the west had been populated, the land taken and the American Indians killed, manifest destiny was just not what it had been before.There was no more land to capture but unfortunately that didn? t mean the end of Manifest Destiny. According to Turner? s theory, the frontier drew and promoted some types of people which wouldn? t have risen as high without the frontier. It could almost be called the survival of the fittest. The ones that adapted best got the most out of their own situation. Jameson on the other hand claimed, that the frontier held back the revolutionaries so when the frontier was gone, the people ceased to be revolutionary. To oppose this theo ry, Turner argues because of this, these men and women flourished.The difference between the two men was that Jameson looks at the frontier as a very active agent, which formed the people while Turner states that the frontier attracted people which were looking for a new opportunity. Manifest Destiny had a lot of serious consequences for Native Americans, since the expansion into the West by the Americans meant the occupation and annexation of Native American land. This land was sometimes even used to expand slavery. The Americans only recognized parts of the Indian territory and this was supported by the Washington Administration which was signed by Henry Knox who was the Secretary of War.As a conclusion, manifest destiny manifested itself during almost every major event in the period 1840-1896. It was the reason of every conflict, in the minds of every pioneer and behind every political move towards the expansion of the United States of America. It had three main components but mo st saw the doctrine as a literal thought. Many said that it was a White man? s yoke to bear. A minority saw in it a sense of a mission. They saw a historical need that America needed to expand to be able to rule the whole continent. Yet for all these rather positive aims, Manifest Destiny had its dark side.The negative thing about Manifest Destiny is that apparently it gave the whites the right to burn, kill and raze anything that came in their way of expanding into the west. No one thought about what they were doing to the Native Americans until after they were dead. I think, the Americans used manifest destiny as a rallying cry, which said: â€Å"We are superior, we are better than you. † In other words, America manifested itself to satisfy the hunger for land that the American people had at the time. It served as a way to greaten the United States of America and please its people.

Non Verbal

I have sent the following communication to my professionals through a observe and shown on the observe board: â€Å"Coming Second Weekend to complete our objectives or the month a evaluation conference is organized and all should be present at. If any professional Is not able to be present at should find out the material of the conference from their colleagues without fall†. But my communication went wrong and out of 10 professionals, only three professionals have joined at 4. 0 PM who checked-in with me plenty of duration of the conference. Following were the limitations of communication which was standing in the way of my communication: The â€Å"Channel† I have selected communication by â€Å"Receivers† did not make sure the invoice of the communication was missing the â€Å"Chronological context† The second Weekend being a non working day. The communication has designed a â€Å"Psychological noise† by not referring to perfect duration of the con ference and misunderstandings have been designed.The â€Å"social context† also is one of the causes for the failing of the communication as I have not taken all my professionals into assured by providing any enhance information or a objective of the conference previously. Lessons learned in order to get over these limitations of communication: My communication was uncertain by not providing actual duration of conference. The press I have used Is he putting the observe on the observe panel, Instead had I distributed to all the devices and acquired their signatures by asking their accessibility or reviews my communication would not didn't work.I have selected a wrong day a holiday though the process was a schedule one. I could have managed good interaction with my professionals for success of my communication. Overcome the communication limitations when you deliver a concept, you plan to connect significance, but the concept Itself does not contain significance. The significan ce prevails In your thoughts and In the brain of your recipient. To comprehend one another, you and our recipient must discuss similar explanations for terms, actions, style, and other signs. . Variations In perception The globe regularly bombards us with Information: attractions, appears to be, fragrances, and so on. Our thoughts arrange this flow of feeling Into a psychological map that symbolizes our knowing or truth. In no case is the knowing of a certain individual the same as the globe itself, and no two charts are similar. As you perspective the globe, your thoughts takes up your encounters in a exclusive and personal way.Because your views are exclusive, the concepts you want to show vary room other Individuals' Even when two individuals have knowledgeable the same occasion, their psychological pictures of that occasion will not be similar. As senders, the most appropriate and common, a process known as particular knowing. As devices, we try to fit new information into our c urrent design. If a details does not quite fit, we are more likely to change the important points rather than change the design. 2.Incorrect filtering Filtering is testing out before a concept is approved on to someone else. In business, the filtration between you and your recipient are many; staff, staff, receptionists, espousing to devices, etc. Those same gatekeepers may also translate' your receiver's concepts and reactions before moving them on to you. To get over filtration limitations, try to set up more than one communication route, remove as many intermediaries as possible, and reduce distortions by condensing concept information to the simple requirements. . Terminology problems When you select the terms for your concept, you indication that you are a participant of a particular lifestyle or sub-culture and that you know the rule. The characteristics of your rule enforce its own limitations on your concept. Barriers also are available because terms can be considered in mor e than one way. Terminology is an irrelevant rule that relies on distributed explanations, but there happens to be restrict to how completely any of us discuss the same significance for a given term.To get over language limitations, use the most specific and precise terms possible. Always try to use terms your viewers will comprehend. Increase the precision of your information by using language that explains rather than analyze and by introducing visible information, activities, and conditions. 4. Inadequate listening Perhaps the most common hurdle to wedding celebration is merely a lack of interest on the receiver's part. We all let our thoughts walk now and then, regardless of how hard we try to concentrate.Everyone is basically likely to get to sleep when they are compelled to pay attention to information that is obscure or that has little immediate keeping on their own lifestyles. Too few of us basically do not pay interest well! To get over limitations, paraphrase what you have recognized, try to perspective the problem through the sight of other sound system and avoid moving to results. Explain significance by asking non-threatening questions, and pay interest without disturbing. 5.Varying psychological states Every concept contains both a content significance, which offers with the topic of the concept, and a connection significance, which indicates the characteristics of the interaction between e-mailer and recipient. Connections can break down when the recipient responds adversely to either of these explanations. You may have to deal with individuals when they are disappointed or when you are. An disappointed individual tends to neglect or change what the other individual is saying and is often incapable to present feelings and concepts successfully.This is not to say that you should prevent all communication when you are psychologically engaged, but you should be mindful of the higher prospective for misconception that comes with turned on feelings. To get over psychological limitations, be aware of the feelings that occur in yourself and in others as you connect, and make an effort to control them. Most essential, be mindful of the higher prospective for misconception that comes Differences in qualifications can be one of the toughest communication limitations to get over.Age, knowledge, sex, social position, financial position, social qualifications, disposition, health, elegance, reputation, religious beliefs, governmental perception, even a moving feelings can all individual one individual from another and make knowing challenging. To get over the limitations associated with differing background scenes, prevent predicting your own qualifications or lifestyle onto others. Explain your own and comprehend the qualifications of others, areas of knowledge, individualistic and views and do not believe that certain actions mean the same thing to everyone.

Economic Relationship Between U.S and China in Regard to Market of Research Paper

Economic Relationship Between U.S and China in Regard to Market of Labor - Research Paper Example This research paper focuses on the fact that Chinese labor market has influenced both the economy of China as well and America. This research paper highlights the importance of the labor market that increases the sustainability of the particular nation or the country. The concept of sweatshop is considered in the paper. It argues that the value and the demand of the labor in a particular economy increases with the increase in demand of the goods that are produced by the labors The capital and labor both plays an important and crucial role in the economy. The economic interest of the particular nation is based on the concept of tripartite agreement in which the nation or the state is influenced by the capital and labor. Capitalism is also related with corporatism. The corporatism is considered as the base between the labor and capital. In the economy with favorable and strong corporate arrangement experiences lower rate of unemployment America is dependent on China for importing goods related to manufacturing cost in order to reduce its labor wages. It is argued, that Chinese economy will increase the welfare effect of America in the long run since the decrease in the demand of the American workers in the manufacturing industry will compel them to switch towards other non manufacturing sectors and therefore the welfare gain will enhance in the long run due to labor reallocation Labor mobility across the regions plays an important role in influencing the government policies and employment benefit of the nations.

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Critical Summaries - Essay Example Ariely describes how they conducted a study in Berkeley College in order to understand the reaction of college students in regard to sexual emotions. It seems that the major part of the article contains original information Ariely himself; it presents information on the experiments conducted in Berkeley College among bright students in order to facilitate the understanding of sexual arousal on decision making. However, the Ariely refers to some secondary materials that discuss issues related to the topic in the article. For instance, he quotes a book by Robert Louise Stevenson, The Fine Bogy Tale. Other secondary sources quoted in the article are Macbeth by Shakespeare and Oedipus by Sophocles (Ariely 2008). Consequently, the article goes further and provides a summary of the study results from Berkeley College, which indicated that most participants of the study have twice higher chances of engaging in odd sexual encounters when aroused. In addition, the study revealed that 25% more students would make decisions to engage in unprotected sex when aroused than when in the cold state (Ariely 2008). These results seem to have been included in the article to provide further insights into the effects of arousal on decision making. The introductory section of this article begins with a general discussion regarding the operation of the human cognitive system and how various individual systems influence its operations. It seems that it is based on a perspective of previous neurological studies that have been conducted to provide an insight into how the human cognitive system functions. In addition, it appears that Bechara, Damasio & Damasio used some secondary information from previously published materials to write the article: he refers to the works of Goldman et al. (1992), Milner and Petrides (1985), and Fuster (1990). It seems that they were interested in providing proof that the article was based on reporting a scientific study. This is indicated by

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Corporation Finance - Essay Example Receiving a 10-year annuity may seem like an intelligent choice, for this will omit the chances of spending too much. This might be preferred by those who are closely controlled; this--- indeed, would have been a great preference, had I been certain that I’d still be here to celebrate my next birthday. It may sound morbid---but that’s reality. It would also be nice to receive $50,000 a year---for the rest of my life---only that no one knows how long that life would be. A person in his sixties may also find vacations less appealing than when he was in fifties. Leisure times and recreation activities are for those who can afford it---and those who can enjoy it. The gift is here, so why not enjoy it, while you make the most out of it†¦ Uncertainty of cash flow is a risk that every company takes, but then, several means and measures can be considered, and this is the significant role that the firms play. Like any other dilemma, these improbabilities, if not identified immediately, will definitely cause financial crisis---at times, worse than what the company anticipated. Like any other predicament, this can also be prevented, or improved, once its cause and solutions are evaluated. Firms, indeed, play a major function on this. Therefore, when financial status seems to be unbalanced, it is more than necessary for them to perform their finest approach that they could possibly provide. It is when they are expected to supply their much needed, required assistance. It is imperative that appropriate response and action be instantaneously put on the subject. In order to make correct capital-expenditure decisions, management needs a correct set of standard by which to select projects for execution so that long-run economic benefits to present owners will be maximized (Solomon). Not having an absolute grasp of the project may bring about conundrum to the agency---and this requires

Documenting the Media revolution. Books, Version 2.0 Research Paper

Documenting the Media revolution. Books, Version 2.0 - Research Paper Example sers typically search e-books for discrete bits of information, a behaviour summed up by the formula "use rather than read."† (Staiger) History of e-books The earliest and most basic e-book format is the PDF (Portable Docment Format). It is a print-friendly format that shares a few common features with standard word-processing software. The layout is fixed and editing is not possible. It is easy to convert a Word file into PDF format by using the ‘print’ or ‘export’ commands. The next most famous format is the EPUB, which is widely compatible across many devices. Some of the hand features are ‘reflowable’ text, dynamic font size and style. Word files can be saved into EPUB formats. Likewise, programs such as â€Å"Adobe's InDesign, Apple's Pages, and OpenOffice, have EPUB as a "save-as" or "export" option.† (Brunsell and Horejsi 8) In recent years diverse array of e-book formats have risen. The major e-book formats as of today inclu de PDF, EPUB, MOBI, KF8, iBook, and others. Though some of these formats are tied into specific devices, they can be easily converted into one another using software programs like Calibre. For example, any of the above formats can be converted into the format compatible with the iPad with a conversion software. Most Android tablets have the capability to read formats used by Kindle, Nook, and Google Play Books. What’s more, these formats can also be read on computers running on conventional Windows or Mac operating systems. For instance, Adobe Digital Editions, which is free to download, allows PCs to read EPUB format. Apple’s own e-book reader iBooks â€Å"can display movies, interactive widgets, and movable 3-D objects. When the reading device is held vertically, iBooks has a traditional book appearance. Multimedia extras appear in the horizontal orientation.† (Brunsell and Horejsi 8) The two main advantages of e-books cited by library patrons were â€Å"sear chability and around-the-clock availability. The most frequently cited disadvantages were difficulty of navigation and loss of ability to perform customary research practices such as perusing and shelf-browsing because of e-books' lack of physicality.† (Abram 32) Describe the various devices, past and present, the e-books are read on The technology behind the design and creation of e-book devices is always undergoing change. Brands such as Nook and Kindle have established themselves as market leaders. Despite their impressive garnering of market share, the market is relatively nascent as the idea of e-book devices if gradually catching on. E-book devices are not competing against conventional PCs and laptops, for the e-books usually read through them are seldom read on computer screens. A prime example are novels and other fiction, which people show little inclination to read off a computer screen. Here, the e-book reading device fills an existing void in the reading preferenc es of users. Though at this point, it is difficult to predict how indispensible e-books and the devices would become, a few recent

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How did Fashion contribute to making 1920s America the Roaring Twenties - Essay Example The paper "How did Fashion contribute to making 1920s America the Roaring Twenties" talks about the fashion and how it made America the Roaring Twenties. Women of the â€Å"Roaring Twenties† defied social customs and announced their rights loud and clear. They began smoking and drinking alcohol in public, and that was a social taboo prior to that time. Refusing from bustles and corsets clothing designers gained the freedom and greater variety of creative expression. Outfits became daring and, even, provocative. Women of the twenties preferred short dresses and rolled the stockings beneath their knees, as well as wore bright-colored lipstick. Bare knee and short hair were socially acceptable for the first time in western history of fashion. Flappers, the brightest representatives of that fashion epoch, did not actually emerge until 1926. A true flapper had short, smooth hair and a flat chest; they wore a short shapeless shift dress and make-up in public. Flappers exposed their legs and arms as well as smoked with a long fashionable cigarette holder; they spent all nights long by dancing to emphasize the rebel spirit. Beyond such transformation in style, the twenties were marked by female rebellion against gender-based standards. Finally, the 19th Amendment of Constitution granted the woman with voting right. As an indicator of surrendering to the inevitable, the American men became more and more accustomed to the women's new social and political position. High fashion was for the wealthy women.

Corporate Strategy Essay Example | Topics and Well Written Essays - 1500 words

Corporate Strategy - Essay Example tinuous corporate process which examines the corporate business status and the industry competition in which the corporate is operating in, assessing the competition and setting goals and strategies to meet new challenges. (David, 1989) This paper will therefore look into a mini case for Starbucks Company which is trying to enter the Indian market. The main issues that will be addressed by the paper will be; entry problem and market entry analysis using porters 5 forces model. It will finally give a briefing note on the case. In the recent past, trading has become increasingly global in some way because of the need to gather and increase the company’s financial base. To achieve greater investments and better market opportunities in the international market, companies are opening new branches in different countries. Starbucks Company is one of the companies that are expanding its market and it has targeted the Indian market. Starbucks Corporation is an American company based in Washington, which buys makes and sell coffees and coffee drinks in many of its international retail outlets chains. Starbucks started as a seller of packaged high quality coffee, today Starbucks has developed to become one of the best companies known for its coffeehouses, giving its customers a place to buy beverages and other food items in addition of the packaged whole bean coffee. The company is given credit on changing how people in America and the world all over perceive and take coffee. (Business Week, 2007) In relation to its expansion plans Starbuck has been eyeing the Indian market which is among the biggest markets in Asia because of the high population the country has. However, the government of India have been taking time in allowing the company to enter the Indian market. Starbucks Company had intended to have a joint venture with an Indian company named New Horizon. New Horizon Company already operates 45 Starbucks retail outlets in Indonesia. The joint venture was a

Theories of Motivation in Organization Essay Example | Topics and Well Written Essays - 2500 words

Theories of Motivation in Organization - Essay Example Greater the satisfaction level less will be turnover rate and thus, greater employee retention. One of the most important factors, that govern the employee retention within the organizations, is motivation level of the employees. There are many other factors such as pay, compensation packages and good environment but motivation is the one that serves the purpose. Employees work with innovation and uniqueness only when they are motivated to do so. Successful completion of the tasks depends not only upon the intrinsic rewards but extrinsic as well, such as appreciation by the supervisor that ultimately leads to employee satisfaction and makes them motivated. There is an old saying ‘you can take a horse to the water but you cannot force it to drink’; it will drink only if its thirsty - so is the case with people. Organizations operating in strong economies like UK and USA have considered employee motivation as their foremost and important task to carry out. Their focus is to motivate the employees to such an extent that they work in the best interest of the organization and towards the successful completion of tasks. Human resource department is trying their level best to introduce such policies and strategies that are coherent with the needs and demands of the employees in order to keep them motivated. This paper will shed light on motivation theories with their practical implications in the organization and on the literature dealing with motivation in organizations. One of the most important theories related to motivation is Goal Setting theory proposed by Edwin Locke in 1960. Findings made by Edwin said that intention to work towards a common goal is a major source of work motivation (Robbins, S. and Timothy, J., 2001), however, in order to understand the motivation in the work place there are several dimensions of goal setting theory that explains the motivation. Supervisors in contemporary times motivate

Mattel and Toy Safety Essay Example for Free

Mattel and Toy Safety Essay For the better part of 30 years now, corporate executives have struggled with the issue of the firms responsibility to its society. Early on it was argued by some that the corporations sole responsibility was to provide a maximum financial return to shareholders. It became quickly apparent to everyone, however, that this pursuit of financial gain had to take place within the laws of the land. Though social activist groups and others throughout the 1960s advocated a broader notion of corporate responsibility, it was not until the significant social legislation of the early 1970s that this message became indelibly clear as a result of the creation of the Environmental Protection Agency (EPA), the Equal Employment Opportunity Commission (EEOC), the Occupational Safety and Health Administration (OSHA), and the Consumer Product Safety Commission (CPSC). These new governmental bodies established that national public policy now officially recognized the environment, employees, and consumers to be significant and legitimate stakeholders of business. From that time on, corporate executives have had to wrestle with how they balance their commitments to the corporations owners with their obligations to an ever-broadening group of stakeholders who claim both legal and ethical rights. A. B. Carroll, (1991). In this paper I will discuss the issue of toy safety in reference to Mattel, Inc. , one of the world’s leading toy makers. Mattel had ordered a series of recalls of children’s playthings that had been found to be coated with lead paint. The toy recalls had alarmed parents and consumer activists, as well as the toy industry, retailers who marketed their products, and product safety regulators. I will address the following circumstances that involved Mattel and their safety issues. Do I believe that Mattel acted in a socially responsible and ethical manner with regard to the safety of its toys? Why or why not? What should or could Mattel have done differently, if anything? Who or what do I believe was responsible for the fact that children were exposed to potentially dangerous toys and why? What is the best way to ensure the safety of children’s toys? In responding, I will consider how the following groups would answer this question: government regulators (in the U. S. and China); consumer advocates, the toy industry, children’s product retailers; and standard-setting organizations. What might explain the differences in their point of view? What do you think is the best way for society to protect children from harmful toys? Specifically, what are the appropriate roles for various stakeholders in this process? Mattel Corporation is the largest toy company in the world, a publicly traded organization with a market capitalization of over $6. 5 billion, employing approximately 36,000 people worldwide in 42 countries. Their products are sold in 150 nations In the summer of 2007, Mattel suffered a major product recall incident. The first recall was the result of vendor failure in China where traces of lead paint were discovered on 83 different products. This led to a recall of 1. 5 million items worldwide. The products contained levels of lead paint that failed the products’ specification. Mattel even announced that a significant portion of the toys were recalled because of a design flaw and not substandard manufacturing. Mattel requires the factories it contracts with to use paint and other materials provided by certified suppliers. Mattel executives said they did not know if the contract manufacturer substituted paint from a noncertified supplier or if a certified supplier caused the problem. I believe that Mattel acted in a socially responsible and ethical manner with regard to the safety of its toys. During this crisis, Mattel contacted their chief suppliers and asked them to pull the recalled products from the shelf. I think this was the appropriate thing to do in this case. First things first, pulling the product and afterwards warning the public of their finding so we could get the lead painted toys out of the hands of our kids. Then getting down to the problem, trying to figure out where they went wrong to correct the problem. I do believe that this incident could have been avoided, but it was handled in a perfectly responsible and ethical manner. Some of the things that I think Mattel could have done differently from the beginning were to lay out rules and regulations for all of its external vendors and their subcontractors that were cutting corners to save money and time. Some of these subcontractors chose to violate the rules and use paint that was coated with lead, which went against Mattel’s rules. Perhaps if Mattel would have ran periodical checks with the suppliers and subcontractors the lead paint could have been caught before the toys went out. Although it was unintended, Mattel is the responsible one for the fact that children were exposed to potentially dangerous toys. According to the case study and given factors, Mattel has always held a reputation of being a good corporate citizen and their intentions were never something like this to happen. But because Mattel fail to follow up on their guidelines and set rules with vendors and subcontractors to assure they too were complying within guidelines, it all falls back on the originating organization itself. Mattel Inc.  CEO, Robert Ekert reported that the company could have done a better job overseeing the subcontractors in China which produce more than 21 million toys that were recalled. Federal regulators and toy manufacturers have spotted loose Chinese standards spotty US enforcement which contributed too many calls regarding the recalls of Chinese-made toys, food and other products regarding health threats. Ekert made an attempt to bring down public outcry by going to the Senate Appropriations subcommittee to seek to test the safety of Chinese-made products within their own laboratories that are certified within their own company. Magyck, S. 2011). Upon my reading and research the best way to ensure the safety of children’s toys is through the U. S. toy safety standards and regulations. Toy safety standards are shaped by a variety of considerations, including research on child development, dynamic safety testing, and risk analysis. The primary safety standards for the U. S. toy industry are the mandatory federal standard (Code of Federal Regulations, Commercial Practices 16 [16CFR]) and the toy industry has also developed and adheres to voluntary standards (ASTM F963-03 Standard Consumer Safety Specification on Toy Safety). In addition to adhering to the federal requirements and additional self-imposed safety measures, the toy industry has initiated reassurance testing to affirm the safety of the toys already on the shelves. At the same time, the toy industry is developing a new, mandatory testing protocol by accredited laboratories in conjunction with the well-respected American National Standards Institute (ANSI). The U. S. toy industry understands the concerns many parents have about the safety of toys on the market and is encouraging the U. S.  Congress to pass comprehensive legislation on consumer product safety. The toy industry is also providing additional resources to inform consumers and parents and provide useful tools through this site and through partnerships with independent consumer organizations. The toy industry is also working with health and safety experts to provide parents and consumers with practical tips and relevant information. In the U. S. , the U. S. Consumer Product Safety Commission (CPSC) is the independent federal agency that oversees the safety of toys and other consumer products. Nearly 50% of the CPSCs resources ($66 million annually) are used towards the agencys work on toys and other childrens products. The CPSC enforces the U. S. requirements for toy safety and, along with the manufacturer or distributor, issues product recalls as needed. Toy Industry Association (2011). I believe the best way for society to protect children from harmful toys is to follow along the lines, the eight steps that the Consumers Union proposed to help safeguard the health and safety of American consumers from the onslaught of unsafe Chinese-produced consumer products and foods.

Understanding Predictors of Sexually Coercive Behaviour

Understanding Predictors of Sexually Coercive Behaviour Abstract Purpose: In order to end or at least improve education and reduce sexual coercion, it is crucial to identify the variables that play a part in such behaviour. Method: One hundred and thirty students (57 female and 73 males) ranging in age from 18 to 26 were randomly approached at one of three university campuses and completed a questionnaire battery. Results: Overall 91.7% of respondents reported to have never been sexually coercive. Logistic regression analysis, using a dichotomised criterion of coercion, established that frequent pornography and potential sports team membership increased the potential of coercion. Conclusion: Introduction Over the past three decades a plethora of research has concentrated upon the factors involved in and the repercussions of sexual assault, victimisation and perpetration (Abbey, McAuslan, 2004). Sexual experiences and behaviours are often complex involving; moral and gender stereotyped beliefs, social learning, peer interaction and biological factors. An important part of maturity is developing appropriate sexual beliefs that enable the adolescent to control sexual urges and to manage the consequences when such urges are not controlled. Problems begin to arise when individuals apply pressure or force in a coercive manner in order to obtain sexual intercourse. Sexual coercion is persistent within society and both males and females serve as victims as well as perpetrators (Sigleman, Berry Wiles, 1984). However, more often than not offenders are young, male and anti-social (Ellis Walsh, 2000). A vast spectrum of research (Koss, Gidycz, Wisniewski, 1987, Forbes Adams Curtis, 2001, Warkentin Gidycz, 2007, Martà ­n, Vergeles, Acevedo, Sà ¡nchez Visa, 2005, Lacasse Mendelson, 2007) also suggests that a large proportion of sexually coercive behaviours occur within university settings. Some suggest that the sexually promiscuous environment promotes sexually coercive behaviours and attitudes resulting in a number of sexual assault and date rape offences (Douglas, Collins Warren, 1997, Brener, McMahon, Warren, Douglas, 1999, Koss, Gidycz, Wisniewski, 1987). Research using student samples also seems to suggest that males who play sports, use pornography, have hyper-masculine sex beliefs and mating strategies will report using and accepting sexually coercive behaviours (Martà ­n, Vergeles, Acevedo, Sà ¡nchez Visa, 2005, Lacasse Mendelson, 2007). Further problems arise with what constitutes sexual coercion and when does coercion become attempted rape or rape. Legal definitions are often confusing and broad, the general population usually define rape as vaginal, oral or anal intercourse or attempted intercourse against a person’s will or if the person is unable to give full consent (Humphrey Kahn, 2000; Abbey, BeShears, Clinton-Sherrod McAuslan, 2004). Sexual abuse which incorporates sexual coercion is generally defined as behaviour that covers a range of sex acts which includes physically forced sexual contact and verbally coercive intercourse. Due to the ambiguous definitions police reported prevalence often underestimates the problem (Senn, Desmarais, Verberg, Wood, 2000). Further to these issues some victims fail to realise that they are in fact themselves victims (Pollard, 1992). If the perpetrator is known to the victim they are often reluctant to label the incident as rape. There are also conflicting views to what constitutes ‘intercourse’. Sonenstein, Ku, Lindberg, Turner, Pleck, (1998) argued that men attribute vastly different definitions to the word ‘sex’ when compared to women. Bogart, Cecil, Wagstaff, Pinkerton, Abramson, (2000) and Sanders, Reinish (1999) both found that over half of their participants would not define oral sex as sex. Even more participants did not class an act to be ‘sex’ if one or both of those involved did not have an orgasm. As a consequence of these ambiguous definitions some sexual behaviours may not be perceived as sexual acts and both the victim and perpetrator may be under estimating the seriousness of some behaviours. Research in this subject area has tended to use large representative samples (Abbey et al. 2004). A smaller number of studies have used self reports to estimate the prevalence of sexual coercion. The majority of research has concentrated upon the student population as many studies have shown a generalised problem among university students (Abbey et al. 2004, Martin et al. 2005). Sexual abuse and coercive behaviours will arguably be prevalent in the student population as individuals are still trying to form their identities. Adolescents have powerful motives for sexual intercourse due to pressure from social stereotypes and peers as sex is often viewed as a male conquest. Sexual coercion is said to be a social problem that reflect the stereotypes portrayed by a sexist society (Brownmiller, 1975). Maskay and McCreary-Juhasz (1983) argue that most students will be pressured to engage in sexual activity by either internal or external forces. Arguably males are more likely to hold sexists attitudes and condone sexually coercive behaviours which may be why they are predominantly perpetrators (Monson, Langhinrichsen-Rohling,, Binderup, 2000). Female students have continuously been highlighted as being at high risk of coercion in to unwanted sexual behaviour (Mouzon, Battle, Clark, Coleman, Ogletree, 2005) as females aged 16 to 24 experience rape at a level four times higher than the general female population (Parrot, Cummings, Marchell Hofher, 1994). In a vast range of research that has been conducted with university students what became apparent is that rape perpetration ranges from 6% to 15%, sexual assault ranges from 22% to 57% and 85% of females reported that their date was a perpetrator of sexual coercion(Abbey et al. 2004). These varying estimates may be in part due to differing methodologies or the varying definitions of sexual coercion. However what remains clear is that sexual assault and coercion is a serious problem even if we only consider the lower estimates. Coupled with these estimates, 25-60% of male students admitted they would force a female to have sex if they thought they wouldn’t be caught (Russell, 1993, cited in Emmers Sommer, Allen, 1999). Despite a wide range of research in this area over the past decade it has become apparent that there are difficulties in eliciting reliable accounts of sexual coercion and therefore intercourse. Some participant may minimise the number of sexual partners where as in many societies young males exaggerate sexual experiences because it as seen as a measure of manhood (Boohene, 1991). As a whole sexual victimisation has been a serious problem on university campuses. Despite efforts from the universities highlighting the risks students put themselves at not much has changed and the prevalence of such behaviours has shown little fluctuation over this time period. It is important to note that sexual aggression varies greatly among different universities (Koss, et al.1987). It seems viable that in order to attempt to tackle this ongoing problem the factors or social situation that influence or exacerbate such behaviours need to be identified. All men are arguably exposed to similar social experiences, however only a small proportion of these go on to engage in sexually coercive behaviours. The question must be why does this minority conduct these behaviours and accept sexual coercive tactics, what are the mediating factors and how can it be prevented? The literature examining the use and acceptance of sexual coercion suggests that certain variables remain consistent (Emmers-Sommer, Allen, 1999). Despite over 47 variables being associated with sexual coercion (Frank, 1989) they generally fall in to one of two categories; psychological and physical pressure (Struckman-Johnson, 1988). Psychological takes the form of verbal pressure, where as physical involves threat of harm to an individual if they refuse to engage in intercourse. Koss (1989) referred to psychological as being implied force and physical as being explicit force. Several studies have concluded that verbal coercion is often the most commonly used coercive tactic (Mouzon et al. 2005). Within a university setting it was apparent in the majority (58.6%) of coercive incidents, the male carried on even though the female had stated ‘No’ (Muehlenhard Linton, 1986). Verbal coercion is a negative level of persuasion that can take the form of; blackmail, persuasion, lies, false promises, guilt or threats to end a relationship (Walner-Haugrud, 1995). Many males use verbal coercion as it leaves the victim with a lack of choices to pursue that don’t have severe social or physical consequences (Heise, Moore, Toubia, 1995). Sexual intercourse may actual seem like the easiest option in order to escape constant pressure or to avoid negative consequences including threats to a relationship (Livingston, Buddie, Testa VanZile-Tamsen, 2004). The anticipation of a negative reaction from their partner was significantly associated with a woman’s decreased ability to refuse sex and over 40% of females engaged in intercourse due to constant pressure (Koss, 1985) . However when females are seen to ‘give in’ to intercourse due to the social and emotional pressures it is debated whether this is true victimization (Muehlehard Peterson, 2004). Regardless of this viewpoint the presence of verbal coercion is consistent in dating relationships, 93% of coercive acts reported by females involved a male that was known to them (Testa Livingston,1999). With regard to university campuses, social circles constantly overlap thus increasing the likelihood the victim, her friends or acquaintances will now the perpetrator. Dating situation can often be ambiguous with pressure from societies expectation of gender stereotyped roles and traditional dating scripts. These expectations and pressures can often lead to attitudes of rape justifiability and victim willingness. Males are often viewed by a western society as being dominant and aggressive. Therefore some males want to uphold this view often resulting in hyper-masculinity. Malamuth, Linz, Heavey, Barnes, Aker (1995) argue the views of these males will be strengthened especially in a university setting. Their ‘Confluence model’ states that variables such as sexual promiscuity or hyper-masculinity will influence sexually coercive behaviour and attitudes. Some male’s think they are justified in being coercive towards their date especially if they the female accepted the date, they have paid for the date or the female invited him back to her residence (Feltey, Ainslie Geib, 1991). Such behaviours are justified as being acceptable as certain males believe because the female has ‘allowed’ him to take the ‘lead’ role then she must be willing to engage in intercourse or he is justified in pursuing intercourse without consent as she ‘owes’ him (Parrot, 1990). Surprisingly some females agree that a man is justified in having sex with a female against her will if she willingly goes back to his house (Muehlenhard, 1988). Even when dating scripts are reversed and the female initiates or pays for the date some males still perceive this as the female’s willingness to engage in intercourse. These males are likely to assume that females who initiate or take control are experienced or ‘easy’. The males described in these situations are more likely to blame the female if sex occurs, are more likely to endorse rape justifiable attitudes and are less likely to perceive that coercion took place (Parrot, 1990). Reassuringly, 98% of university students agreed that using coercion to obtain sex is not acceptable regardless of other dating factors (Cook, 1995). Some behaviours do not have the ambiguity of whether they are coercive or not for example the use of force, threat or weapons are unequivocal examples of sexual coercion. Koss et al. (1987) argued that over half of their student sample were sexual victimized and 6% stated they had been raped in the past year whilst at university. Fisher, Cullen, Turner (2000) reported much lower figures of around 11% for sexual victimization and 2% raped in the past 7 months. These differences could indicate a decline in sexually coercive behaviour however it may be more likely due to differing definitions of sexually coercive behaviours and the different time frames used. Taking even the lower estimates it appears that a significant proportion of students have endured some form of sexual coercion during a relatively small time frame. However research has continually highlighted that the number of reported incidents of sexual coercion by females will always out weight the number of self reports by males (Koss et al.1987). Therefore it appears that there are marked gendered differences in the way both sexes perceive and report sexually coercive behaviours. The gendered differences in attitudes towards sexual behaviour general highlight that males are more sexually permissive and more interested in casual sex and women tend to have an emotional tie (Forbes, Adam-Curtis, 2004). Despite some decline in these gender differences, the issue of casual sex remains the same. Males are twice as likely as females to approve of casual sex and four times as likely to think attractiveness is a sufficient enough reason to have sex (Feignbaum Weinstein, 1995). Males also believed it is ‘normal’ for intercourse to occur after eight dates whereas females argued it would be nearer to 12 (Cohen Shortland, 1996). This sample of male students may therefore have unrealistic dating scripts. Expecting intercourse to occur four dates sooner than females may result in the female perceiving the males advances as being sexually coercive whereas the male believe his behaviours are the next ‘logical’ step. Such differences in sexual expectations may be a major contributing factor to the discrepancies between recorded and self reported behaviours. Discrepancies may also be attributed to some men perpetrating multiple acts as recidivism rates are often low. Rubenzahl (1998) reported that within his student sample 29% reported being sexually coercive on more than five occasions. The underlying differences in attitudes towards sexual coercion may lie with the conditioning of males and females, and their assumed gender identity. Embracing the identity of being masculine or feminine will have an effect upon perceptions of appropriate or inappropriate behaviour, and the decisions regarding engaging in intercourse. As gender identities are diametrically opposed, society views real mean as those who have sex and women, who are ladies, do not (Muehlenhard, McCoy, 1991). Males who adopt this gender identity have more traditional values and expectation. As discussed previously, these males will ask for the date, pay for the date, initiate sex and ultimately endorse sexually coercive strategies. Such males are also more likely to believe that females engage in ‘Token Resistance’, in that they say no in order to preserve their feminine identity, even though they are willing to engage in sexual intercourse. Others believe that token resistance may actually be a change of intention rather than a self protective factor (Shortland, Hunter, 1995). Around 40% of college women admitted they had engaged in token resistance, even though they planned to have sexual intercourse (Shortland, Hunter, 1995) and 17% make regular practice of it (Muehlenhard Hollabaugh, 1988).Therefore, even if the female truly means ‘No’, a minority of males will still pursue intercourse as they perceive it to be the female being coy or bluffing to protect h er reputation. Given that males and females are expected, by the rules that govern society, to act in opposing ways and that some males believe because of these expectations, females say ‘no’ when they in fact mean ‘yes’, it is hardly surprising that coercive behaviours become problematic. Confusion for males will obviously arise when females they have previously engaged in sexual intercourse with have used token resistance. Problems will arise when the same male engages with other females, yet uses his previous experience as a rule of thumb. Some women use verbal and non verbal cues, along with the physical resistance to refuse sexual advances from a male. As discussed verbal cues are often confusing especially as ‘no’ can often mean ‘yes’. Consent is also usually signalled by doing nothing during sexual advances, therefore further issues may arise for the male in that lack of consent is not necessarily a spoken ‘no’. Men are also mo re likely to perceive a wide variety of non verbal, verbal and situational variables as cues for a female’s sexual interest (Koukounds, Letch, 2001). Non verbal cues are said to be the least direct and effective methods of resistance (VanWie, Gross, 2001). Environmental factors such as a college setting and, â€Å"perpetrator characteristics, personality and previous sexual experience enhance a man’s willingness to act upon his coercive beliefs and attitudes† (Berkowitz, Burkhart, Bourg, 1994 p.6). White, Donat, Humphrey’s (1995) suggest that it is not specific cognitive beliefs but negativity towards women that is associated with sexual coercion. Therefore holding supportive attitudes in the absence of other variables such as hostility may not contribute to sexual coercion. Attitudes of a coercive nature however do not just appear but they are in part due to socialisation. Attitudes are modelled and developed at home, school, by the media and our peers; they are also in part influenced by our own personality. Hostility towards females and sensation seeking is such aspects of personality that is linked towards sexual coercive behaviours (Berkowitz, 1992). Much of the sexual coercion literature has focused upon fraternity and sports team members with the majority suggesting that those who individuals who are associated with either group are more likely to commit sexual assault. This viewpoint has gained momentum within the popular media (Martin, Hummer, 1989) however from an academic perspective the results are mixed. Koss and Gains (1993) argue that both athletic membership and living in a fraternity were significantly related to the severity of the incident but only athletic membership was a significant predictor. However, Lackie and DeMan (1997) argues the opposite in that fraternity membership not athletic membership predicted sexual assault. One of the many reasons for this is that, some sports teams especially on modern university campuses are mixed sex or if they are single sex affiliated teams share transport and training resources. Also many fraternities do not represent the stereotypical view of hyper-masculine, alcohol fuelled environments and they actually promote equal rights and community service. However a number studies, (Boeringer,1999, Sawyer, Thompson, Chicorelli, 2002, Forbes, Adams-Curtis, Pakalka, White, 2006) have highlighted relationships between group memberships, acceptance of rape myths, objectification of women and admiration of violence. Each of these variables has been constantly related to sexual aggression and coercion. It is important however to understand that such attitudes are developmental and aggression towards females does not just manifest during college. Such attitudes develop throughout the life course and participation is sports, college experiences, the pressure from peers or male gender roles may reinforce these existing attitudes (Forbes, Adam-Curtis, 2001). Peers will provide justification and support for each other’s sexually aggressive tactics. Athletes were over responsible for 19% of sexual assaults despite only accounting for 3% of the overall university population (Crosset, Benedict, 1995). On the other hand self report questionnaires highlighted that sexual assault by members of athletic teams or fraternity memberships were no different than non members (Jackson, 1991). Closely tied in with the theory of masculinity is the role of males peers in socialisation and initiation of sexual beliefs (Brooks-Gunn, Furstenberd, 1989). ‘Frat’ membership is good reflection of the pressure applied to peers to hold narrow masculine views (Senn, Desmarais, Verberg, Wood, 2000). The link between ‘frat’ houses, sports team and sexual coercion may be a reflection of the psychological characteristics of the group such as hostility and dominance over women not the purpose of the group itself that is associated with sexual coercion. Further variables such as pornography usage have been linked to sexual assault and sexual coercion. Within some student populations and arguably some ‘frat’ houses or university halls of residence social affairs involve pornographic entertainment which may further reinforce sexually aggressive behaviour. The concern surrounding pornography usage is that substantial research (Williams, Cooper, Howell, Yuille, Paulhus, 2009) argues it promotes sexual misbehaviour. Such effects are arguably stronger when the exposure is self induced (e.g. DVD’s and internet based searches) rather than involuntary (e.g. pop ups and spam emails). Experimental studies (Williams et al. 2009) seem to suggest that exposing males to pornography increases fantasies, willingness to rape and acceptance of rape myths. Malamuth, Neil, Koss, (2000) argue that there is an association between pornography usage and sexually aggressive behaviours in that those who had higher levels of viewing were at a greater risk for being sexually aggressive. However they also suggest that those males who are already aggressive in nature are at a far greater risk than those who are not aggressive. Boeringer (1994) had previously concluded that males exposed frequently to violent pornography were six times more likely to report rape supporting attitudes and behaviours compared to a sample with low exposure. Exposure to pornography may reinforce the notion that having multiple partners is normal and having a steady relationship in undesirable. Pornography also fails to deal with real life relationship problems. Some issues such as affection, communication, dating scripts or the consequences of promiscuous sexual behaviour are avoided. Viewing material of this nature especially on a frequent basis exposes the individual to perverted sex acts that are otherwise unimaginable and instead are regarded as exciting thus desensitising the individual to the content. Some 12% of males imitated pornography during a sexually abusive incident (Bergen, Raquel Kennedy, 2000). It is important however to remember that a number of individuals watch pornography on a regular basis and no not engage in sex crimes. It is important however to argue that the relationship between pornography and sexual coercion is not simply due to levels of exposure and moderating factors must be considered. The combination of peers with attitudes that justify coercion, pornography usage and hyper-masculinity and an appreciation of violence often found in some sports teams may all interact and contribute to sexual coercion. The age at which individuals have their first sexual experience and the number of partners they have had may lead to more coercive attitudes and behaviours. Factors such as impersonal sex and lack of intimacy are associated with both promiscuity and sexual coercion. A number of studies (Forbes et al. 2001, Senn at al. 2000, Martin et al. 2005) have found those that had admitted to endorsing or perpetrating sexual coercion had more sexual partners and early age of first intercourse than a non coercive sample. Those males that are sexually coercive and have had a high number of partners will be active daters and the frequency of their sexual contact can increases their likelihood to commit sexually coercive acts (Byers Eno, 1991). In summary, â€Å"the more sexually the young man, the longer he is active and the greater number of sexual partners the more likely some assaultive behaviour will occur at least once† (White Koss, 1993 p.144 ). It is apparent that a number of different variables can contribute to the acceptance and reinforcement of sexually coercive behaviours. The complexity of this relationship can arguably only be understood by taking human evolution and natural selection into account. In line with previous research evolutionary theory argues sexual coercion occurs in aggressive males who are more eager to mate, are sexually assertive and are less discriminative when choosing a mate (Thornhill Palmer, 2000). Those male with a high sex drive that are thwarted by a female when they are sexually aroused may respond in a sexually coercive manner (Kanin, 1969). Females on the other hand have different reproductive strategies as they are more selective because they contribute more long term effort to the reproduction of the offspring (McKibbin, Shackelford, Goetz, Starratt, 2008). Such difference may be attributed to the gender differences in attitudes towards casual sex and some males desire to have multiple partners. Evolutionary psychologists propose a number of different explanations of individual difference in sexual coercion. Those males that have low parental investment due to the nature of their unstable environment such as university may trigger development patterns leading to a high mating effort. These individuals may have multiple partners due to their desire for greater investment in reproduction. This potential for reproduction ‘pays off’ as a greater number of partners may result in a greater number of offspring. Such behaviour patterns are supported by risk taking strategies that are apparent in sexually coercive behaviour. Adaption theory suggests that sexual coercion is a conditional strategy. Its main argument is that those males who have low mating value and have failed with non sexually coercive tactics use conditional mating strategies such as sexual coercion in order to improve their number of sexual partners because these behaviours are now adaptive (Gladden, Sisco, Figueredo, 2008). Further arguments surround the notion that sexual coercion is a by-product of trait differences between genders to ensure that males do not miss sexual opportunities. Selection for a greater variety in sexual encounters (casual sex) by males and for some to act aggressively could result in sexual coercion as a side effect of these traits. From an evolutionary perspective those individuals that adapt behaviour to context adaptive problems (domain specific adaptive mechanisms) tend to out compete rivals that pursue invariant behaviour tactics. It may be in these specific context cues trigger coercive behaviours such that a male who was coercive as a by product of an interest in casual sex maybe also be high in aggression and be willing to use force as they lack normal inhibitions. On the contrary those males that use coercion because they have low status may have normal inhibitions against forcing women however may alter these inhibitions when the female acts inappropriately according to gender stereotypes i.e. initiates the date or invites him back to her home. Based on this argument it appears that different predictors of sexual coercion will correlate preferentially with different types of offences. By expanding this research to consider more fundamental evolutionary constructs such as mating effort and sex strategies, it may be possible to think about sexual coerciveness theoretically. Hypothesis It is predicted that a higher score on a measure of self-reported sexually aggressive tactics will be positively correlated with greater impulsivity, more stereotyped sexual attitudes, active sports team participation, greater pornography use, higher levels of mating effort and residing within university halls of residence. It is further predicted that males will believe using sexual coercive behaviours is more acceptable than females and they will admit to higher levels or perpetration than females. Method Design The study will be a within-subjects correlational study, and examines the use and acceptance of sexually coercive tactics among university students. The study will use higher self-rated scores on measures of sexual coercion as the criterion variable and sexual experience, impulsivity-sensation seeking, sexual beliefs and whether the participant lives in halls, is a member of a sports team, if they use pornography and mating effort as the predictor variables. Participants Participants were recruited via opportunistic sampling around various public areas of a University campus and online via a social networking website. Participants in this study composed of University students ranging from first years to postgraduate level. A total of 130 students participated in the study 73 male and 57 female. The participants included in the analyses were aged between 18 and 26 the overall mean age was 22.2 years (SD= 1.58). Furthermore about 43 % were said to be in a long term relationship, 43 % dated casually, 15 % didn’t date and only2 % were married or engaged. The vast majority of participants (96 %) indicated they were heterosexual, with 2 % being homosexual and 1 % being bi sexual. Materials Within the questionnaire battery participants were asked to provide demographic information which included; gender, age, the age at which participants willingly has sexual intercourse, the number of sexual partners they have had, whether they lived in halls of residence, whether they were part of a single or mixed sex sports team, and whether they used pornography. Further measures include: The SES Scale (sexual experiences scale, Koss Oros, 1982). A 10 item scale was used to measure the participant’s involvement in acts of sexual coercion. From this measure it is possible to collect data regarding four different types of sexual aggression (sexual contact, sexual coercion, attempted rape and rape). As this scale is currently devised for male participants a revised version for females will created simply by changing the use of male to female. This will be altered as it may be possible for some females to use sexually coercive behaviours. The respondents answer ‘yes’ of ‘no’ to a series of items in a self report format. With regard to rape it will not be possible for women participants to respond ‘yes’ however the scale will be able to identify other sexually coercive behaviours The measure is used to detect sexual assault even when the perpetrator is unaware that his behaviour constitutes a crime. The SES is one of the most frequently used measures of assessing sexually aggressive behaviours and reliability and validity are very good. The SES was found to be of good internal consistency reliability with a Cronbach alpha =.89, and has re-test reliability of .93 (Koss Gidycz, 1985) and validity of .61(Koss Gidycz, 1985). The scale has been used with women were the internal consistency was found to be .74(Koss Gidycz, 1985). The Impulsive Sensation Seeking subscale of the Zuckerman-Kuhlman Personality Questionnaire (ZKPQ-ImpSS; Zuckerman, Kuhlman, Joirement, Teta, Kraft, 1993). A 19 item impulsivity sensation seeking subscale requires participants to answer true or false to whether they felt the statements were descriptive of themselves. Higher scores indicate participants who have higher levels of sensation seeking. Research has found the scale has a Cronbach alpha of .77 and a test retest reliability of .80 (Zuckerman, 2002). The Sexual Strategies Questionnaire (SSQ Struckman- Johnson and Struckman-Johnson, 1991). Participants are asked to consider 10 different items in relation to a date scenario vignette. Item are devised to measure acceptability of different sexually coercive tactics. Within the scale there are 10 levels of sexual coercion, the least severe being use of isolation (item 1) ranging to moderately severe, alcohol used as a specific tactic (item 6) and most severely the use of Understanding Predictors of Sexually Coercive Behaviour Understanding Predictors of Sexually Coercive Behaviour Abstract Purpose: In order to end or at least improve education and reduce sexual coercion, it is crucial to identify the variables that play a part in such behaviour. Method: One hundred and thirty students (57 female and 73 males) ranging in age from 18 to 26 were randomly approached at one of three university campuses and completed a questionnaire battery. Results: Overall 91.7% of respondents reported to have never been sexually coercive. Logistic regression analysis, using a dichotomised criterion of coercion, established that frequent pornography and potential sports team membership increased the potential of coercion. Conclusion: Introduction Over the past three decades a plethora of research has concentrated upon the factors involved in and the repercussions of sexual assault, victimisation and perpetration (Abbey, McAuslan, 2004). Sexual experiences and behaviours are often complex involving; moral and gender stereotyped beliefs, social learning, peer interaction and biological factors. An important part of maturity is developing appropriate sexual beliefs that enable the adolescent to control sexual urges and to manage the consequences when such urges are not controlled. Problems begin to arise when individuals apply pressure or force in a coercive manner in order to obtain sexual intercourse. Sexual coercion is persistent within society and both males and females serve as victims as well as perpetrators (Sigleman, Berry Wiles, 1984). However, more often than not offenders are young, male and anti-social (Ellis Walsh, 2000). A vast spectrum of research (Koss, Gidycz, Wisniewski, 1987, Forbes Adams Curtis, 2001, Warkentin Gidycz, 2007, Martà ­n, Vergeles, Acevedo, Sà ¡nchez Visa, 2005, Lacasse Mendelson, 2007) also suggests that a large proportion of sexually coercive behaviours occur within university settings. Some suggest that the sexually promiscuous environment promotes sexually coercive behaviours and attitudes resulting in a number of sexual assault and date rape offences (Douglas, Collins Warren, 1997, Brener, McMahon, Warren, Douglas, 1999, Koss, Gidycz, Wisniewski, 1987). Research using student samples also seems to suggest that males who play sports, use pornography, have hyper-masculine sex beliefs and mating strategies will report using and accepting sexually coercive behaviours (Martà ­n, Vergeles, Acevedo, Sà ¡nchez Visa, 2005, Lacasse Mendelson, 2007). Further problems arise with what constitutes sexual coercion and when does coercion become attempted rape or rape. Legal definitions are often confusing and broad, the general population usually define rape as vaginal, oral or anal intercourse or attempted intercourse against a person’s will or if the person is unable to give full consent (Humphrey Kahn, 2000; Abbey, BeShears, Clinton-Sherrod McAuslan, 2004). Sexual abuse which incorporates sexual coercion is generally defined as behaviour that covers a range of sex acts which includes physically forced sexual contact and verbally coercive intercourse. Due to the ambiguous definitions police reported prevalence often underestimates the problem (Senn, Desmarais, Verberg, Wood, 2000). Further to these issues some victims fail to realise that they are in fact themselves victims (Pollard, 1992). If the perpetrator is known to the victim they are often reluctant to label the incident as rape. There are also conflicting views to what constitutes ‘intercourse’. Sonenstein, Ku, Lindberg, Turner, Pleck, (1998) argued that men attribute vastly different definitions to the word ‘sex’ when compared to women. Bogart, Cecil, Wagstaff, Pinkerton, Abramson, (2000) and Sanders, Reinish (1999) both found that over half of their participants would not define oral sex as sex. Even more participants did not class an act to be ‘sex’ if one or both of those involved did not have an orgasm. As a consequence of these ambiguous definitions some sexual behaviours may not be perceived as sexual acts and both the victim and perpetrator may be under estimating the seriousness of some behaviours. Research in this subject area has tended to use large representative samples (Abbey et al. 2004). A smaller number of studies have used self reports to estimate the prevalence of sexual coercion. The majority of research has concentrated upon the student population as many studies have shown a generalised problem among university students (Abbey et al. 2004, Martin et al. 2005). Sexual abuse and coercive behaviours will arguably be prevalent in the student population as individuals are still trying to form their identities. Adolescents have powerful motives for sexual intercourse due to pressure from social stereotypes and peers as sex is often viewed as a male conquest. Sexual coercion is said to be a social problem that reflect the stereotypes portrayed by a sexist society (Brownmiller, 1975). Maskay and McCreary-Juhasz (1983) argue that most students will be pressured to engage in sexual activity by either internal or external forces. Arguably males are more likely to hold sexists attitudes and condone sexually coercive behaviours which may be why they are predominantly perpetrators (Monson, Langhinrichsen-Rohling,, Binderup, 2000). Female students have continuously been highlighted as being at high risk of coercion in to unwanted sexual behaviour (Mouzon, Battle, Clark, Coleman, Ogletree, 2005) as females aged 16 to 24 experience rape at a level four times higher than the general female population (Parrot, Cummings, Marchell Hofher, 1994). In a vast range of research that has been conducted with university students what became apparent is that rape perpetration ranges from 6% to 15%, sexual assault ranges from 22% to 57% and 85% of females reported that their date was a perpetrator of sexual coercion(Abbey et al. 2004). These varying estimates may be in part due to differing methodologies or the varying definitions of sexual coercion. However what remains clear is that sexual assault and coercion is a serious problem even if we only consider the lower estimates. Coupled with these estimates, 25-60% of male students admitted they would force a female to have sex if they thought they wouldn’t be caught (Russell, 1993, cited in Emmers Sommer, Allen, 1999). Despite a wide range of research in this area over the past decade it has become apparent that there are difficulties in eliciting reliable accounts of sexual coercion and therefore intercourse. Some participant may minimise the number of sexual partners where as in many societies young males exaggerate sexual experiences because it as seen as a measure of manhood (Boohene, 1991). As a whole sexual victimisation has been a serious problem on university campuses. Despite efforts from the universities highlighting the risks students put themselves at not much has changed and the prevalence of such behaviours has shown little fluctuation over this time period. It is important to note that sexual aggression varies greatly among different universities (Koss, et al.1987). It seems viable that in order to attempt to tackle this ongoing problem the factors or social situation that influence or exacerbate such behaviours need to be identified. All men are arguably exposed to similar social experiences, however only a small proportion of these go on to engage in sexually coercive behaviours. The question must be why does this minority conduct these behaviours and accept sexual coercive tactics, what are the mediating factors and how can it be prevented? The literature examining the use and acceptance of sexual coercion suggests that certain variables remain consistent (Emmers-Sommer, Allen, 1999). Despite over 47 variables being associated with sexual coercion (Frank, 1989) they generally fall in to one of two categories; psychological and physical pressure (Struckman-Johnson, 1988). Psychological takes the form of verbal pressure, where as physical involves threat of harm to an individual if they refuse to engage in intercourse. Koss (1989) referred to psychological as being implied force and physical as being explicit force. Several studies have concluded that verbal coercion is often the most commonly used coercive tactic (Mouzon et al. 2005). Within a university setting it was apparent in the majority (58.6%) of coercive incidents, the male carried on even though the female had stated ‘No’ (Muehlenhard Linton, 1986). Verbal coercion is a negative level of persuasion that can take the form of; blackmail, persuasion, lies, false promises, guilt or threats to end a relationship (Walner-Haugrud, 1995). Many males use verbal coercion as it leaves the victim with a lack of choices to pursue that don’t have severe social or physical consequences (Heise, Moore, Toubia, 1995). Sexual intercourse may actual seem like the easiest option in order to escape constant pressure or to avoid negative consequences including threats to a relationship (Livingston, Buddie, Testa VanZile-Tamsen, 2004). The anticipation of a negative reaction from their partner was significantly associated with a woman’s decreased ability to refuse sex and over 40% of females engaged in intercourse due to constant pressure (Koss, 1985) . However when females are seen to ‘give in’ to intercourse due to the social and emotional pressures it is debated whether this is true victimization (Muehlehard Peterson, 2004). Regardless of this viewpoint the presence of verbal coercion is consistent in dating relationships, 93% of coercive acts reported by females involved a male that was known to them (Testa Livingston,1999). With regard to university campuses, social circles constantly overlap thus increasing the likelihood the victim, her friends or acquaintances will now the perpetrator. Dating situation can often be ambiguous with pressure from societies expectation of gender stereotyped roles and traditional dating scripts. These expectations and pressures can often lead to attitudes of rape justifiability and victim willingness. Males are often viewed by a western society as being dominant and aggressive. Therefore some males want to uphold this view often resulting in hyper-masculinity. Malamuth, Linz, Heavey, Barnes, Aker (1995) argue the views of these males will be strengthened especially in a university setting. Their ‘Confluence model’ states that variables such as sexual promiscuity or hyper-masculinity will influence sexually coercive behaviour and attitudes. Some male’s think they are justified in being coercive towards their date especially if they the female accepted the date, they have paid for the date or the female invited him back to her residence (Feltey, Ainslie Geib, 1991). Such behaviours are justified as being acceptable as certain males believe because the female has ‘allowed’ him to take the ‘lead’ role then she must be willing to engage in intercourse or he is justified in pursuing intercourse without consent as she ‘owes’ him (Parrot, 1990). Surprisingly some females agree that a man is justified in having sex with a female against her will if she willingly goes back to his house (Muehlenhard, 1988). Even when dating scripts are reversed and the female initiates or pays for the date some males still perceive this as the female’s willingness to engage in intercourse. These males are likely to assume that females who initiate or take control are experienced or ‘easy’. The males described in these situations are more likely to blame the female if sex occurs, are more likely to endorse rape justifiable attitudes and are less likely to perceive that coercion took place (Parrot, 1990). Reassuringly, 98% of university students agreed that using coercion to obtain sex is not acceptable regardless of other dating factors (Cook, 1995). Some behaviours do not have the ambiguity of whether they are coercive or not for example the use of force, threat or weapons are unequivocal examples of sexual coercion. Koss et al. (1987) argued that over half of their student sample were sexual victimized and 6% stated they had been raped in the past year whilst at university. Fisher, Cullen, Turner (2000) reported much lower figures of around 11% for sexual victimization and 2% raped in the past 7 months. These differences could indicate a decline in sexually coercive behaviour however it may be more likely due to differing definitions of sexually coercive behaviours and the different time frames used. Taking even the lower estimates it appears that a significant proportion of students have endured some form of sexual coercion during a relatively small time frame. However research has continually highlighted that the number of reported incidents of sexual coercion by females will always out weight the number of self reports by males (Koss et al.1987). Therefore it appears that there are marked gendered differences in the way both sexes perceive and report sexually coercive behaviours. The gendered differences in attitudes towards sexual behaviour general highlight that males are more sexually permissive and more interested in casual sex and women tend to have an emotional tie (Forbes, Adam-Curtis, 2004). Despite some decline in these gender differences, the issue of casual sex remains the same. Males are twice as likely as females to approve of casual sex and four times as likely to think attractiveness is a sufficient enough reason to have sex (Feignbaum Weinstein, 1995). Males also believed it is ‘normal’ for intercourse to occur after eight dates whereas females argued it would be nearer to 12 (Cohen Shortland, 1996). This sample of male students may therefore have unrealistic dating scripts. Expecting intercourse to occur four dates sooner than females may result in the female perceiving the males advances as being sexually coercive whereas the male believe his behaviours are the next ‘logical’ step. Such differences in sexual expectations may be a major contributing factor to the discrepancies between recorded and self reported behaviours. Discrepancies may also be attributed to some men perpetrating multiple acts as recidivism rates are often low. Rubenzahl (1998) reported that within his student sample 29% reported being sexually coercive on more than five occasions. The underlying differences in attitudes towards sexual coercion may lie with the conditioning of males and females, and their assumed gender identity. Embracing the identity of being masculine or feminine will have an effect upon perceptions of appropriate or inappropriate behaviour, and the decisions regarding engaging in intercourse. As gender identities are diametrically opposed, society views real mean as those who have sex and women, who are ladies, do not (Muehlenhard, McCoy, 1991). Males who adopt this gender identity have more traditional values and expectation. As discussed previously, these males will ask for the date, pay for the date, initiate sex and ultimately endorse sexually coercive strategies. Such males are also more likely to believe that females engage in ‘Token Resistance’, in that they say no in order to preserve their feminine identity, even though they are willing to engage in sexual intercourse. Others believe that token resistance may actually be a change of intention rather than a self protective factor (Shortland, Hunter, 1995). Around 40% of college women admitted they had engaged in token resistance, even though they planned to have sexual intercourse (Shortland, Hunter, 1995) and 17% make regular practice of it (Muehlenhard Hollabaugh, 1988).Therefore, even if the female truly means ‘No’, a minority of males will still pursue intercourse as they perceive it to be the female being coy or bluffing to protect h er reputation. Given that males and females are expected, by the rules that govern society, to act in opposing ways and that some males believe because of these expectations, females say ‘no’ when they in fact mean ‘yes’, it is hardly surprising that coercive behaviours become problematic. Confusion for males will obviously arise when females they have previously engaged in sexual intercourse with have used token resistance. Problems will arise when the same male engages with other females, yet uses his previous experience as a rule of thumb. Some women use verbal and non verbal cues, along with the physical resistance to refuse sexual advances from a male. As discussed verbal cues are often confusing especially as ‘no’ can often mean ‘yes’. Consent is also usually signalled by doing nothing during sexual advances, therefore further issues may arise for the male in that lack of consent is not necessarily a spoken ‘no’. Men are also mo re likely to perceive a wide variety of non verbal, verbal and situational variables as cues for a female’s sexual interest (Koukounds, Letch, 2001). Non verbal cues are said to be the least direct and effective methods of resistance (VanWie, Gross, 2001). Environmental factors such as a college setting and, â€Å"perpetrator characteristics, personality and previous sexual experience enhance a man’s willingness to act upon his coercive beliefs and attitudes† (Berkowitz, Burkhart, Bourg, 1994 p.6). White, Donat, Humphrey’s (1995) suggest that it is not specific cognitive beliefs but negativity towards women that is associated with sexual coercion. Therefore holding supportive attitudes in the absence of other variables such as hostility may not contribute to sexual coercion. Attitudes of a coercive nature however do not just appear but they are in part due to socialisation. Attitudes are modelled and developed at home, school, by the media and our peers; they are also in part influenced by our own personality. Hostility towards females and sensation seeking is such aspects of personality that is linked towards sexual coercive behaviours (Berkowitz, 1992). Much of the sexual coercion literature has focused upon fraternity and sports team members with the majority suggesting that those who individuals who are associated with either group are more likely to commit sexual assault. This viewpoint has gained momentum within the popular media (Martin, Hummer, 1989) however from an academic perspective the results are mixed. Koss and Gains (1993) argue that both athletic membership and living in a fraternity were significantly related to the severity of the incident but only athletic membership was a significant predictor. However, Lackie and DeMan (1997) argues the opposite in that fraternity membership not athletic membership predicted sexual assault. One of the many reasons for this is that, some sports teams especially on modern university campuses are mixed sex or if they are single sex affiliated teams share transport and training resources. Also many fraternities do not represent the stereotypical view of hyper-masculine, alcohol fuelled environments and they actually promote equal rights and community service. However a number studies, (Boeringer,1999, Sawyer, Thompson, Chicorelli, 2002, Forbes, Adams-Curtis, Pakalka, White, 2006) have highlighted relationships between group memberships, acceptance of rape myths, objectification of women and admiration of violence. Each of these variables has been constantly related to sexual aggression and coercion. It is important however to understand that such attitudes are developmental and aggression towards females does not just manifest during college. Such attitudes develop throughout the life course and participation is sports, college experiences, the pressure from peers or male gender roles may reinforce these existing attitudes (Forbes, Adam-Curtis, 2001). Peers will provide justification and support for each other’s sexually aggressive tactics. Athletes were over responsible for 19% of sexual assaults despite only accounting for 3% of the overall university population (Crosset, Benedict, 1995). On the other hand self report questionnaires highlighted that sexual assault by members of athletic teams or fraternity memberships were no different than non members (Jackson, 1991). Closely tied in with the theory of masculinity is the role of males peers in socialisation and initiation of sexual beliefs (Brooks-Gunn, Furstenberd, 1989). ‘Frat’ membership is good reflection of the pressure applied to peers to hold narrow masculine views (Senn, Desmarais, Verberg, Wood, 2000). The link between ‘frat’ houses, sports team and sexual coercion may be a reflection of the psychological characteristics of the group such as hostility and dominance over women not the purpose of the group itself that is associated with sexual coercion. Further variables such as pornography usage have been linked to sexual assault and sexual coercion. Within some student populations and arguably some ‘frat’ houses or university halls of residence social affairs involve pornographic entertainment which may further reinforce sexually aggressive behaviour. The concern surrounding pornography usage is that substantial research (Williams, Cooper, Howell, Yuille, Paulhus, 2009) argues it promotes sexual misbehaviour. Such effects are arguably stronger when the exposure is self induced (e.g. DVD’s and internet based searches) rather than involuntary (e.g. pop ups and spam emails). Experimental studies (Williams et al. 2009) seem to suggest that exposing males to pornography increases fantasies, willingness to rape and acceptance of rape myths. Malamuth, Neil, Koss, (2000) argue that there is an association between pornography usage and sexually aggressive behaviours in that those who had higher levels of viewing were at a greater risk for being sexually aggressive. However they also suggest that those males who are already aggressive in nature are at a far greater risk than those who are not aggressive. Boeringer (1994) had previously concluded that males exposed frequently to violent pornography were six times more likely to report rape supporting attitudes and behaviours compared to a sample with low exposure. Exposure to pornography may reinforce the notion that having multiple partners is normal and having a steady relationship in undesirable. Pornography also fails to deal with real life relationship problems. Some issues such as affection, communication, dating scripts or the consequences of promiscuous sexual behaviour are avoided. Viewing material of this nature especially on a frequent basis exposes the individual to perverted sex acts that are otherwise unimaginable and instead are regarded as exciting thus desensitising the individual to the content. Some 12% of males imitated pornography during a sexually abusive incident (Bergen, Raquel Kennedy, 2000). It is important however to remember that a number of individuals watch pornography on a regular basis and no not engage in sex crimes. It is important however to argue that the relationship between pornography and sexual coercion is not simply due to levels of exposure and moderating factors must be considered. The combination of peers with attitudes that justify coercion, pornography usage and hyper-masculinity and an appreciation of violence often found in some sports teams may all interact and contribute to sexual coercion. The age at which individuals have their first sexual experience and the number of partners they have had may lead to more coercive attitudes and behaviours. Factors such as impersonal sex and lack of intimacy are associated with both promiscuity and sexual coercion. A number of studies (Forbes et al. 2001, Senn at al. 2000, Martin et al. 2005) have found those that had admitted to endorsing or perpetrating sexual coercion had more sexual partners and early age of first intercourse than a non coercive sample. Those males that are sexually coercive and have had a high number of partners will be active daters and the frequency of their sexual contact can increases their likelihood to commit sexually coercive acts (Byers Eno, 1991). In summary, â€Å"the more sexually the young man, the longer he is active and the greater number of sexual partners the more likely some assaultive behaviour will occur at least once† (White Koss, 1993 p.144 ). It is apparent that a number of different variables can contribute to the acceptance and reinforcement of sexually coercive behaviours. The complexity of this relationship can arguably only be understood by taking human evolution and natural selection into account. In line with previous research evolutionary theory argues sexual coercion occurs in aggressive males who are more eager to mate, are sexually assertive and are less discriminative when choosing a mate (Thornhill Palmer, 2000). Those male with a high sex drive that are thwarted by a female when they are sexually aroused may respond in a sexually coercive manner (Kanin, 1969). Females on the other hand have different reproductive strategies as they are more selective because they contribute more long term effort to the reproduction of the offspring (McKibbin, Shackelford, Goetz, Starratt, 2008). Such difference may be attributed to the gender differences in attitudes towards casual sex and some males desire to have multiple partners. Evolutionary psychologists propose a number of different explanations of individual difference in sexual coercion. Those males that have low parental investment due to the nature of their unstable environment such as university may trigger development patterns leading to a high mating effort. These individuals may have multiple partners due to their desire for greater investment in reproduction. This potential for reproduction ‘pays off’ as a greater number of partners may result in a greater number of offspring. Such behaviour patterns are supported by risk taking strategies that are apparent in sexually coercive behaviour. Adaption theory suggests that sexual coercion is a conditional strategy. Its main argument is that those males who have low mating value and have failed with non sexually coercive tactics use conditional mating strategies such as sexual coercion in order to improve their number of sexual partners because these behaviours are now adaptive (Gladden, Sisco, Figueredo, 2008). Further arguments surround the notion that sexual coercion is a by-product of trait differences between genders to ensure that males do not miss sexual opportunities. Selection for a greater variety in sexual encounters (casual sex) by males and for some to act aggressively could result in sexual coercion as a side effect of these traits. From an evolutionary perspective those individuals that adapt behaviour to context adaptive problems (domain specific adaptive mechanisms) tend to out compete rivals that pursue invariant behaviour tactics. It may be in these specific context cues trigger coercive behaviours such that a male who was coercive as a by product of an interest in casual sex maybe also be high in aggression and be willing to use force as they lack normal inhibitions. On the contrary those males that use coercion because they have low status may have normal inhibitions against forcing women however may alter these inhibitions when the female acts inappropriately according to gender stereotypes i.e. initiates the date or invites him back to her home. Based on this argument it appears that different predictors of sexual coercion will correlate preferentially with different types of offences. By expanding this research to consider more fundamental evolutionary constructs such as mating effort and sex strategies, it may be possible to think about sexual coerciveness theoretically. Hypothesis It is predicted that a higher score on a measure of self-reported sexually aggressive tactics will be positively correlated with greater impulsivity, more stereotyped sexual attitudes, active sports team participation, greater pornography use, higher levels of mating effort and residing within university halls of residence. It is further predicted that males will believe using sexual coercive behaviours is more acceptable than females and they will admit to higher levels or perpetration than females. Method Design The study will be a within-subjects correlational study, and examines the use and acceptance of sexually coercive tactics among university students. The study will use higher self-rated scores on measures of sexual coercion as the criterion variable and sexual experience, impulsivity-sensation seeking, sexual beliefs and whether the participant lives in halls, is a member of a sports team, if they use pornography and mating effort as the predictor variables. Participants Participants were recruited via opportunistic sampling around various public areas of a University campus and online via a social networking website. Participants in this study composed of University students ranging from first years to postgraduate level. A total of 130 students participated in the study 73 male and 57 female. The participants included in the analyses were aged between 18 and 26 the overall mean age was 22.2 years (SD= 1.58). Furthermore about 43 % were said to be in a long term relationship, 43 % dated casually, 15 % didn’t date and only2 % were married or engaged. The vast majority of participants (96 %) indicated they were heterosexual, with 2 % being homosexual and 1 % being bi sexual. Materials Within the questionnaire battery participants were asked to provide demographic information which included; gender, age, the age at which participants willingly has sexual intercourse, the number of sexual partners they have had, whether they lived in halls of residence, whether they were part of a single or mixed sex sports team, and whether they used pornography. Further measures include: The SES Scale (sexual experiences scale, Koss Oros, 1982). A 10 item scale was used to measure the participant’s involvement in acts of sexual coercion. From this measure it is possible to collect data regarding four different types of sexual aggression (sexual contact, sexual coercion, attempted rape and rape). As this scale is currently devised for male participants a revised version for females will created simply by changing the use of male to female. This will be altered as it may be possible for some females to use sexually coercive behaviours. The respondents answer ‘yes’ of ‘no’ to a series of items in a self report format. With regard to rape it will not be possible for women participants to respond ‘yes’ however the scale will be able to identify other sexually coercive behaviours The measure is used to detect sexual assault even when the perpetrator is unaware that his behaviour constitutes a crime. The SES is one of the most frequently used measures of assessing sexually aggressive behaviours and reliability and validity are very good. The SES was found to be of good internal consistency reliability with a Cronbach alpha =.89, and has re-test reliability of .93 (Koss Gidycz, 1985) and validity of .61(Koss Gidycz, 1985). The scale has been used with women were the internal consistency was found to be .74(Koss Gidycz, 1985). The Impulsive Sensation Seeking subscale of the Zuckerman-Kuhlman Personality Questionnaire (ZKPQ-ImpSS; Zuckerman, Kuhlman, Joirement, Teta, Kraft, 1993). A 19 item impulsivity sensation seeking subscale requires participants to answer true or false to whether they felt the statements were descriptive of themselves. Higher scores indicate participants who have higher levels of sensation seeking. Research has found the scale has a Cronbach alpha of .77 and a test retest reliability of .80 (Zuckerman, 2002). The Sexual Strategies Questionnaire (SSQ Struckman- Johnson and Struckman-Johnson, 1991). Participants are asked to consider 10 different items in relation to a date scenario vignette. Item are devised to measure acceptability of different sexually coercive tactics. Within the scale there are 10 levels of sexual coercion, the least severe being use of isolation (item 1) ranging to moderately severe, alcohol used as a specific tactic (item 6) and most severely the use of